The problem was not just visual.
Produk harus mampu menampung banyak workflow tanpa membuat dashboard terasa berat, membingungkan, atau memaksa user memahami struktur backend.
DIGITAL PRODUCT / CONTENT & SEO OPERATIONS
03
MDZ Insights
An internal content and SEO product designed to centralize planning, publishing, and operational workflows.
CONTEXT
What needed to move.
Workflow content, SEO, publishing, history, premium content, automation, dan member operations menjadi kompleks ketika tersebar di terlalu banyak tools dan rutinitas manual.
Build clarity before adding channels.
- Prioritaskan task yang paling sering dilakukan.
- Pisahkan content operations, SEO, automation, dan member workflow secara jelas.
- Gunakan progressive disclosure agar fitur advanced tidak membebani first-time use.
03 / BUILD
Translate direction into a working system.
Dashboard hierarchyContent generation flowArticle & publishing managementSEO/performance surfacesAutomation & notification system
04 / MEASURE
Result data stays evidence-led.
Task completion, publishing reliability, workflow errors, page performance, usage frequency, dan operational time saved dari telemetry aktual.
Quantitative outcomes are intentionally not shown until the reporting source and time period are verified.MDZ Central↗